In February 2009 a series of ten Penguin Film Classics was given away free in the UK with weekday editions of The Times newspaper. The offer was only available at selected outlets in the London area and included three sf novels, with all ten titles featuring a stylish retro cover based on the original banded design of 1935 and a black-and-white livery.

GEORGE ORWELL Nineteen Eighty-Four, 2009 Nineteen Eighty-Four by George Orwell

Reissued in Penguin Film Classics February 2009.
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The design of the books was almost identical to the Penguin Celebrations series of 2007, with the main differences being the black colour coding of the Film Classics and the presence of The Times masthead on each book's spine and back cover. Both series employed the larger B-format book size of 198 x 129 mm but unlike the Celebrations, the Film Classics did not go on general sale. Fifteen of the 36 titles in the Celebrations series had been given away with The Times during a three-week period in July and August 2008, but the entire series had been on sale throughout the previous September to December. The Film Classics were therefore the first books that Penguin had produced exclusively for a media partner.

JOHN WYNDHAM The Day of the Triffids, 2009 The Day of the Triffids by John Wyndham

Reissued in Penguin Film Classics February 2009.
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ANTHONY BURGESS A Clockwork Orange, 2009 A Clockwork Orange by Anthony Burgess

Reissued in Penguin Film Classics February 2009.
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In July 2009 The Lost World by Arthur Conan Doyle and four other novels were given away with The Times as a 'Penguin Adventure' mini-series in a lime-green and white livery, though only at selected outlets in the London area, as before.

ARTHUR CONAN DOYLE The Lost World, 2009 The Lost World by Arthur Conan Doyle

First published 1912.

Reissued in Penguin Adventure July 2009.
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This was followed by John Wyndham's The Midwich Cuckoos and four other 'Penguin Films' in a sky-blue and white cover.

JOHN WYNDHAM The Midwich Cuckoos, 2009 The Midwich Cuckoos by John Wyndham

Reissued in Penguin Films October 2009.
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However, it is not only in the UK that traditional covers are making a comeback. The launch of a 'Popular Penguins' series in Australia in September 2008 saw A Clockwork Orange and 48 other titles reissued with orange-and-white banded covers modelled closely on Edward Young's original design and using the A-format book size of 181 x 111 mm. Fifty more titles were added in June 2009, including The Chrysalids by John Wyndham, Cat's Cradle by Kurt Vonnegut and The War of the Worlds by H G Wells, with The Invisible Man following in June 2010. It remains to be seen if the trend will continue, though there are no doubt many readers for whom these time-travelling Penguins will always prove irresistible. It is, after all, a chance to own not just a book but a miniature piece of art.