Penguin Partnerships was formed in 2013 to offer 'bespoke publishing and retail exclusives' to newspapers, magazines and other corporate clients, although Penguin first produced books for a partner in 2009 when ten Film Classics were given away with weekday editions of The Times newspaper at selected stores in the London area. The black-and-white covers were based on Edward Young's horizontal bands of 1935 and three of the ten books were sf.

Each book was available for one day only, and the newspaper's masthead was on the spine and back cover, but other than that the books were identical to the Penguin Celebrations of 2007. However, unlike the Celebrations, the Penguin Film Classics did not go on general sale. Fifteen Celebrations had been given away with The Times in July and August 2008 but the entire series of 36 books had been on sale from September to December of the previous year.

A further 45 books were given away with The Times between July 2009 and February 2010, though only in the London area, as before. Among them were The Lost World by Arthur Conan Doyle in lime green Penguin Adventure and The Midwich Cuckoos by John Wyndham in sky blue Penguin Films.

The Penguin English Library was launched in 1963, then subsequently absorbed into the Penguin Classics, and relaunched in April 2012 with covers by Coralie Bickford-Smith. The relaunch included The War of the Worlds by H G Wells, followed by The Time Machine in May, The Island of Doctor Moreau in October and The Invisible Man in November, with a limited edition of The Time Machine sold at Selfridges in London in the store's signature colour, Pantone 109 Yellow.

When a new adaptation of 1984 opened at London's Playhouse Theatre in 2014, promotional copies of the novel were given away at fourteen London branches of the fashion and lifestyle store JOY via a coupon in Time Out magazine.

In 2015 Penguin partnered with Bulldog Skincare to create four Father's Day gift sets that each paired a book with a skincare product. These limited edition 'Classic Reads' included The Time Machine and The War of the Worlds and featured eye-catching covers by Bulldog designer Chris Falkner.

To mark the opening of Jeff Wayne's musical version of The War of the Worlds at London's Dominion Theatre in 2016, copies of the novel were given away with The Telegraph newspaper at participating Tesco Express stores across the UK.

For its Summer 2017 exhibition, Into the Unknown: A Journey through Science Fiction, the Barbican Centre in London has teamed up with Penguin to produce four classic novels with covers based on "the Barbican's iconic architecture and the utopian vision of [its] architects Chamberlin, Powell and Bon". The books are only available from the Barbican shop and three of them are shown below. The fourth, Mary Shelley's Frankenstein, has an equally fabulous cover but is not sf.